Throughout its history, lego has been able to benefit from a variety of production features. Lego has created some of the most loved toys on the planet thanks to these features. This includes the development of a unique interlocking system and the use of plastic instead of other materials. These unique features helped the company become the leading toy maker in the world.
The 1960s saw the company continue to expand at a rapid pace. One significant change took place when Godtfred Kirk Christianens’s cousin Dagny Holm joined the company as a model builder. Dagny had a knack for making large scale models and worlds, which were displayed in the showroom. This was an excellent way to promote the possibilities of the LEGO bricks, and also to generate interest among children.
In 1971, the LEGO system began expanding into new areas with the addition of furniture pieces and dollhouses. The system expanded further in 1972 with the addition of ship and boat sets with hulls that floated. The 1960s also saw the company begin international expansion with sales in North America through a licensing agreement with Samsonite.
In the 1980s, the company continued to grow and diversify its offerings, as well as modernize. The company also created an engineering and research department that was tasked with keeping the LEGO System at the forefront of innovation. The introduction of themed sets allowed users to build specific models, without needing to work out the details on their own. This was a step towards more complicated building and also allowed children to get a more hands-on experience with legos.